Okay, so I’ve got a Community. Now what? Converting Passive Lurkers to Profitable Contributors

What does it take to make a successful, profitable online community? This session discusses how to create and maintain an online community with tangible, offline results for your organization. This session will look at best practices on how to provide the right information to get your community started, and on how to keep the online members actively involved and contributing to the knowledge within it.  

Daniel has nearly two decades of experience with several leading organizations including PricewaterhouseCoopers, Performancesoft, actuate, and IONA Technologies( Now Progress Software). Most recently he was Global Vice President of Marketing and Alliances for the Performance Management division where he was also responsible for successfully creating and launching Actuate Onperformance ( SaaS) offering. Daniel has an B.A in sociology and is currently doing his executive MBA at Kellogg Schulich. He is also director of APM holdings and APM components in North America.

IGLOO Inc. develops online communities and social software solutions for organizations of any size. Our suite combines Web 2.0 technology with on-demand hosting, consulting, e-engagement and all of the community support services necessary for a sustainable and successful deployment. Organizations use IGLOO communities internally to improve employee productivity or externally to foster relationships with members, customers, partners and suppliers. Fully integrated collaboration, knowledge sharing and Web 2.0 social networking tools enable organizations to quickly and cost-effectively create online communities to leverage talent, knowledge and relationships across organizational and geographical boundaries. IGLOO is funded by RBC Venture Partners. Jim Balsillie is Chair of the IGLOO board.