HitchHiker's Guide to ROI: Is the answer 42, or did we forget the question ? ?

Sunnyvale CA USA

Tags: enterprise-20, roi, roi--collaboration, hitch-hikers guide to the galaxy, Twiki, Enterprise-10

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Session Description

CIO surveys show that Enterprise 2.0 technologies are high on Enterprise IT priorities.

However, a recent survey of CIOs by the E2.0 Adoption council shows that over 80% of CIOs have not been able to establish an ROI for E2.0 technologies. This is reflected in the widely varying pricing models of most E2.0 vendors, ranging from $3 per user to 100's of thousands of dollars for enterprise licenses. Value based pricing for E2.0 software requires a clear ROI measure. Contrast that with existing spend on E1.0 technologies in the enterprise, where clear value is reflected in healthy IT budgets.

In this panel, moderated by Dion Hinchcliffe (ZDnet's Enterprise 2.0 Blog), CEOs of some of the most innovative E2.0 technology companies discuss the case for establishing clear ROI. Joining the panel to bring in an analyst perspective is Carol Rozwell, VP and Distinguished Analyst for Social software and collaboration at Gartner.

Session Format

Panel

Target Audience

Intermediate

Principal Speaker

First Name

Dion

Last Name

Hinchcliffe

Title

CEO

Company

Hinchcliffe and Company

Professional Biography

Dion helps lead the industry by evolving the thinking for next-generation businesses in various social media including ZDNet's influential Enterprise Web 2.0 Blog and the Web 2.0 Blog. He is extensively published in leading industry periodicals and journals including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and is currently Editor-in-Chief of Social Computing Journal. His thought leading work has been covered in BusinessWeek, CNET News, Wired, CIO Magazine, and other major news outlets.

In addition to helping companies deliver effective Web 2.0 and Enterprise 2.0 solutions with Hinchcliffe & Company, Dion is also is a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and many other major business and software conferences. He has also been instrumental in pioneering ideas around next-generation SOA and Web-Oriented Architecture (WOA) as well as Product Development 2.0, with many of those ideas being developed and shared on Musings and Ruminations on Building Great Systems. He recently co-authored the new book Web 2.0 Architectures for O'Reilly Media.

He is also the founder and owner of the popular Web 2.0 University, the world's leading education solution for Web 2.0 and next generation SOA as well as The Enterprise 2.0 TV Show. He can be reached at dion@hinchcliffeandco.comor on Twitter.

Company Background

Hinchcliffe & Company is focused on delivering rapid, actionable business results using industry leading Global Services consulting and premier education solutions around next-generation business and IT. Every client is treated as a unique case and all services are tailored for maximum results and client satisfaction.

Co-Speaker

First Name

Jitendra

Last Name

Kavathekar

Title

President and CEO

Company

Twiki, Inc.

Professional Biography

Jitendra Kavathekar has over 18 years of experience as an execution driven leader, business strategist, and technologist. Jitendra is President and CEO at Twiki, Inc. Prior to this, Jitendra was at Yahoo!, as Vice President and Managing Director of Yahoo!'s Web Analytics business. During his tenure, Jitendra grew the Web Analytics business from inception to being a vital part of the company's overall insights strategy serving leading publishers, advertisers, developers, and mobile operators. Prior to his role at Yahoo!, Jitendra led Motorola's technology investment in SCREEN3, a mobile web services platform, resulting in 16 new operators going live with 6 million enabled handsets over a span of 6 quarters. His other experience includes senior leadership roles in startups such as Devicescape, Kleiner and August funded leader in WiFi products and solutions and Pixo (acquired by Sun Microsystems) a pioneer in mobile web. In addition, Jitendra led Palm's core technologies organization responsible for core technologies for all Zire and Tungsten products. Jitendra started his career at Hewlett Packard where his last role was as director of HP's embedded web business.Jitendra holds an MS and BS in Computer Science from the University of Wisconsin-Milwaukee where he is a distinguished alumnus.

Company Background

Twiki (http://twiki.net) is the leading provider of enterprise agility solutions. Twiki is used by more than half of the Fortune 500 and leading Government agencies with more than 60,000 installations in 130 countries and 14 languages.

Additional Panelists

Aaron Levie, CEO and co-Founder, Box.net, Carol Rozwell, VP, Distinguished Analyst, Social Software and Collaboration, Gartner, Inc., James Lundy, VP and GM Collaboration, Saba.

Posted on 12/18/2009 02:06 PM CST , Last Modified on 01/21/2010 11:29 AM CST

Comments (5)

Jake Smith - Jan 4, 2010

Lots of ROI proposed talks, but this one looks promising. Dion moderating it means it will be comprehensive. The panelist seem pretty good across vendors, and analysts. -J

James Dean - Jan 5, 2010

Getting to the ROI of any technology/application has to be a consideration for the enterprises implementing a solution. Glad to see that Twiki and panel are taking a proactive step to raise the ROI element.

Don McSimmons - Jan 5, 2010

ROI calculation for something as fluid as E 2.0 technologies has to be formalized in to some extent. The CIO's attending this session should situp, listen, and get reactionary.

Fred Bend - Jan 5, 2010

CFO's rule the roost and they are always looing for an ROI on everything these days. While Social Technology is important, everyone involved with an Enterprise 2.0 project better be able to calculate the ROI to a CFO's satisfaction. This should be a great topic.

Jake Smith - Jan 8, 2010

@Don McSimmons ROI calculation is hard enough for traditional software. Getting ROI analysis into E2.0 purchase decision making is a next big step. However, there are many E2.0 vendors that will trojan horse their way in. Should CIO's stop that?