Change is Good, Really! Dealing with the Critics & Naysayers

Jamie is an Enterprise 2.0 and social media strategist, evangelist, and community manager at EMC Corporation. She has a hand in developing and driving overall Enterprise 2.0 and social media strategy across the entire organization, identifying opportunities to integrate social media and community into the daily lives of employees, both internally as a team collaboration tool, and externally as a way to engage with customers, partners and prospects.

In this role, Jamie successfully designed, launched, and managed an enterprise 2.0 employee community from inception to a combined contributor and lurker base of over 22,000 employees. Responsible for actively engaging the community, Jamie developed the tools, tips and best practices available to community members to enrich their community experience.

Jamie also enables employees to integrate their marketing plans and objectives with social media tools by offering expert guidance and strategy consultation, best practices, use cases, and rules of engagement for each tool.

Jamie is a founding member of The 2.0 Adoption Council and Membership Director for The Social Media Club, Boston Chapter.She's also a proud member of The Community Roundtable, Forte Foundation, American Marketing Association, Boston Chapter, and the Project Management Institute.

View her blog at www.jamiepappas.com

Second only to your people, your information is your organization's most important asset. EMC provides the technologies and tools that can help you release the power of your information. We can help you design, build, and manage flexible, scalable, and secure information infrastructures. And with these infrastructures, you'll be able to intelligently and efficiently store, protect, and manage your information so that it can be made accessible, searchable, shareable, and, ultimately, actionable.

Today, we employ approximately 40,000 people worldwide, more than 40 percent of whom work outside the U.S. We are represented by approximately 400 sales offices and scores of partners in more than 60 countries around the world. We have the world's largest sales and service force focused on information infrastructure, and we work closely with a global network of technology, outsourcing, systems integration, service, and distribution partners.

We are committed to acting in a socially and environmentally responsible manner and to being an attentive and thoughtful neighbor in our local and global communities. We are a publicly traded company, listed on the New York Stock Exchange under the symbol EMC, and are a component of the S&P 500 Index.