Enterprise Social Media: Best Practices in Development, Deployment and Integration.

Attendees will learn best practices in developing, deploying and integrating social media programs across the enterprise.  We will cover how to set up business objectives across departments, integrating social media into those departments, and the importance of measuring the ROI and impact from social media programs.  We will also address the future of social media within the enterprise from both a process and opportunity standpoint.

Jacob is the Co-Founder and Principal of Chess Media Group, a social business consultancy.  Jacob works with clients on developing social business strategies with a focus on achieving company objectives.  Jacob is also the co-author of Twittfaced, a social media 101 book for business and has contributed to Mediapost, Zdnet, and Marketing Profs.  Jacob's social business blog is currently ranked by AdAge as being one of the most 150 influential marketing blogs in the world.     

Chess Media Group is a social business consultancy that is focused on strategy, creativity, and results.  ??With offices in San Francisco and Calgary, Chess Media Group is proud to have some of the brightest people in the industry working with us, and working for our clients.  Chess Media Group develops both internal and external facing social strategies.

A veteran of both the B2B and B2C space, Olivier earned his stripes working with a diverse breadth of verticals, from manufacturing, retail, foodservice and sportswear to professional services, technology, distribution and multimedia. His experience working with businesses of all sizes - from Fortune 500 on down to startups - has helped him gain a thorough understanding of how to navigate the maze of operational complexities found in most organizations.

As the Director of Strategy, most of Olivier's work focuses on helping companies properly develop, operationalize, deploy and manage social business programs both internally and externally. His contributions to measurement best practices and the clarification of ROI in the Social Media space have given him worldwide acclaim.

Chess Media Group is a social business consultancy that is focused on strategy, creativity, and results.  ??With offices in San Francisco and Calgary, Chess Media Group is proud to have some of the brightest people in the industry working with us, and working for our clients.  Chess Media Group develops both internal and external facing social strategies.