Are You Fueling Your Fanbase?

Altimeter Group stated a brands’ engagement across multiple social networks significantly impacts its bottom line. But a brand needs to go beyond signing up for multiple accounts to see real results. Instead, they need to fuel their fanbase by actively engaging with consumers online. This session will discuss how to successfully manage multiple social networks while providing examples of brands successfully fueling their own fanbase.

Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies.

Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.

Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company's acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.

Mike has been the President of the Business Marketing Association Boston since January of 2005. During his time as President, the BMA saw a 200% increase in demand and a 120% increase in non-dues revenue which is the largest increase in chapter history. Michael also serves as the Chairman of Marketing and Communication in the Bentley University graduate alumni association.

Michael earned a BA in Organizational Psychology from Stonehill College and an MBA from Bentley University.

Awareness powers online communities for companies who want to leverage social marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.