The ROI Question

Winchester MA USA

Tags: ROI, return, measurement, intangibles, management

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Session Description

E 2.0 suffers from the same problem as so many knowledge-based business efforts: the lack of understanding of how to measure both costs and benefits. This session will reveal the basic intangibles measurement toolset that every businessperson needs to measure, manage and get support for their E 2.0 efforts.

Session Format

Single Speaker

Target Audience

Intermediate

Principal Speaker

First Name

Mary

Last Name

Adams

Title

Intangible Capitalist

Company

I-Capital Advisors

Professional Biography

Mary Adams is a leading authority on corporate growth and innovation in the knowledge economy and the co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization,

available in 2010 from ABC-Clio's Greenwood Press.

Company Background

I-Capital Advisors helps companies optimize their intangible capital for growth and innovation.

Co-Speaker