Emergent Adoption: Twitter's Development as a Model for Adoption of Enterprise Social Software

Tags: enterprise, technology, adoption, model, emergence, twitter

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Session Description

Many organizations have experienced grassroots, viral adoption of Enterprise 2.0 technologies, while a few have had IT lead their deployment. The pattern of Twitter's functionality growth suggests a third alternative. This session will describe a hybrid model called Emergent Adoption and note it's benefits to organizations adopting enterprise social software. (Please see additional detail in comment below.)

Session Format

Single Speaker

Target Audience

Beginner

Principal Speaker

First Name

Larry

Last Name

Hawes

Title

Lead Analyst, Collaboration and Enterprise Social Software

Company

Gilbane Group

Professional Biography

Larry Hawes is an internationally recognized expert on the application of information management technologies to drive high-value business transformation. His research and consulting work is focused on collaboration and knowledge management practices in the technology domains of enterprise social software, unified communication and collaboration, enterprise portals, document and content management, and business process management. Larry's thought leading opinions have been published in Wired, InformationWeek, C/Net, eWeek, Financial Times, Upside, CFO, and other publications. He also blogs regularly on the Gilbane Group Blog; Together, We Can!; and the Content Management Connection. Clients Larry has served include Accenture (Anderson Consulting), American Express Travel, Bristol-Myers Squibb, Citrix Systems, Defense Logistics Agency, Microsoft, NASA, NewsGator, and United States Joint Forces Command.

Company Background

Gilbane Group is an analyst and consulting firm focused on content technologies and their application to high-value business solutions. As an analyst firm, we track developments and trends in the markets for technologies that companies use to create, manage, deliver, enrich, and consume content. Most of our insights, research, and opinions are freely available in the market place (with the exception of content developed for internal use by our clients). As a consulting firm, we work with vendors, users, and investors.

Co-Speaker

First Name

Last Name

Title

Company

Professional Biography

Company Background

Additional Panelists

Posted on 12/16/2009 10:56 AM CST , Last Modified on 12/19/2009 12:26 PM CST

Comments (3)

Larry Hawes - Dec 18, 2009

Here is a bit more information about the Emergent Adoption model, for those of you trying to evaluate this session:

The Emergent Adoption model that is hybrid of viral (grassroots) and intentional (IT-led) deployment patterns. In the emergent adoption model, IT and business people partner to ask questions and define expected use cases, business impacts, and value measurement metrics for the E2.0 technology being deployed. Once the technology has been implemented, project leaders observe how the technology is actually being used and what value that use case is creating. If there are no metrics in place to measure that value, they must be created. Emergent uses of the specific technology are then standardized in terms of well-defined use case descriptions, business impact expectations, and metrics to measure value created. Then project leaders and people using the technology must communicate their experiences -- tell stories -- so the technology can spread to other areas of the enterprise.

Hutch Carpenter - Dec 18, 2009

I add some of your comment here to your session description.

Larry Hawes - Dec 18, 2009

I would, Hutch, but the directions stated that the session description was limited to 50 words. That's why I decided to expand the description with a comment.