Putting the Horse Before the Cart

Every day social software is implemented to solve enterprise business problems. These implementations are often reactive solutions to process issues that aren't fully understood. Often they don't incorporate an understanding of the existing technology ecosystem and an appropriate adoption strategy necessary for a successful business transformation. Frequently they rely upon a vendor developed adoption plan geared toward a predetermined software solution.

In this talk we'll discuss how effective collaboration begins with an analysis of people, process and technology culminating in a holistic understanding of business problems.

I've made a career out of turning change into opportunity and as a consultant I am passionate about doing the same for my clients and partners.

I am an experienced business and technology professional specializing in enterprise collaboration and adoption strategies. My history includes substantive experience delivering products and services to the Global 500 and I've helped align business process with technology for over 7 years at the National Academy of Sciences, Wells Fargo, Ethicspoint and several software companies. As the principal consultant for Gestalt Effect I continue to drive strategy initiatives for Global 500 clients.

I love technologies that transform the way we do business and disrupt the status quo. More importantly, I love solving problems.

Gestalt Effect is a consultancy focused on designing strategies for better collaboration in the enterprise.

An effective collaboration strategy is increasingly becoming a differentiator for successful businesses. The right mix of thoughtful organization and collaboration tools can increase team agility and efficiency, foster customer loyalty and adoption, and provide operational and brand visibility. However, defining and implementing these strategies can be a complex and costly affair. Few get it right the first time.

Gestalt Effect was founded by Dwayne King to help companies cross this chasm in a meaningful time frame and without blowing the budget. Dwayne King has over 12 years of experience leading application strategy for world-class institutions and companies. Their principal consultant, Reggie Wideman, has been deploying enterprise software solutions to Global 500 companies for more than 5 years. They are supported by a diverse team of information architects and strategists who share their passion for building cultures of collaboration.

Gestalt Effect is a privately held company headquartered in Portland, Oregon. You can find out more about Gestalt Effect at http://www.gestalteffect.com or join the conversation at http://twitter.com/gestalteffect.