Taking Innovation To The Next (Social) Level

Management and R&D teams are no longer the only participants in an organization’s innovation efforts. Social tools have made innovation a more open and transparent effort where customers and employees become active contributors. This session will profile how organizations have leveraged communities and social networking to improve innovation initiatives.

Mr. Gotta is a Principal Analyst at Burton Group. His research agenda focuses on societal, business, and technology trends related to collaboration and social computing. Mr. Gotta has been in the IT industry since 1980. He has over 13 years experience as an industry analyst advising global organizations on best practices related to teaming, community-building, and social networking initiatives. As an IT industry analyst, Mr. Gotta has published hundreds of articles on collaboration and social computing trends. Mike is a recognized subject-matter expert and a frequent speaker at industry events. He is also an avid blogger (http://mikeg.typepad.com).

Burton Group provides research and advisory services that enable clients to make smarter IT architecture and infrastructure decisions that yield actionable results. As a trusted authority for hundreds of Fortune 500 and Global 2000 end-user organizations, Burton Group brings in-the-field experience and deep subject matter expertise to each client engagement.