Popular to Ubiquitous: How to Skyrocket Adoption

Tags: adoption, email, workflow, fit, productivity

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Session Description

If Enterprise 2.0 is a user-driven technology, then why are we facing numerous adoption problems? Often the reason is that many solutions don't fit the current user behaviors and ignore ubiquitous tools, like email. Should Enterprise 2.0 fight apps like email and redefine existing workflows? Or is there a possibility to leverage the tools' advantages and popularity? Come to the session and learn from real-life examples, about how many adoption challenges can be overcome by integrating Enterprise2.0 apps with existing workflows and communication tools.

Session Format

Single Speaker

Target Audience

Intermediate

Principal Speaker

First Name

Andrew

Last Name

Filev

Title

CEO

Company

Wrike.com

Professional Biography

Andrew Filev is a successful entrepreneur, an experienced project manager, a popular author and a Project Management 2.0 evangelist. He has been managing software teams since 2001 and turned a software development start-up into a global corporation with offices in five different countries. In 2003, Andrew also founded a company that provides award-winning, on-demand project management software as a service, called Wrike.

Andrew is a seasoned Enterprise 2.0 expert with almost 10 years of successful experience in implementing new-generation collaboration and management applications. He is leading voice of Project Management 2.0, a new approach to managing projects focused on collective intelligence, productivity and project leadership as the basic factors of project success. You may find Andrew's publications and interviews on his professional Project Management 2.0 blog (http://www.wrike.com/projectmanagement), as well as on many influential project management and Enterprise 2.0 sites, like Cutter IT Journal, Web 2.0 Journal, TechTarget, ZDnet, etc.

Company Background

Wrike, Inc. (http://www.wrike.com) is a provider of an award-winning, on-demand, online project management solution. It offers executives a unique platform for gaining productivity for the whole team and getting things done throughout the company. Wrike helps companies from SMBs to global corporations, like Hilton, Adobe, Capgemini, Cisco and many others, stay in control of their business operations (http://www.wrike.com/stories.html). Wrike's email integration is the most advanced in the project management space. Wrike, Inc. has patents pending. Wrike was named a winner of RedHerring's Top 100 Global Company Award and a winner of eWeek's Excellence Award. Founded in 2003, Wrike Inc. is a privately held corporation located in California.

Co-Speaker

First Name

Last Name

Title

Company

Professional Biography

Company Background

Additional Panelists

Posted on 11/23/2009 02:27 AM CST , Last Modified on 01/21/2010 11:51 AM CST

Comments (5)

Matt Moore - Nov 23, 2009

In the words of Rodney King, "why can't we all just get along?"

Andrew - The point about email is a really important one. Have you done any thinking about information ecologies at all? We have to see email, wikis, blogs, RSS, SNS, ECM, IM, etc as part of rich, diverse collaboration ecologies - and ecologies tend to evolve. How do you see the project management ecosystem evolving at present?

Brad Ruben - Nov 24, 2009

I've seen Andrew at other events and he is a prolific speaker. I'm looking forward to this event.

Andrew Filev - Nov 25, 2009

Matt,

I agree with your point on evolution. You are very welcome to join and share your thoughts. I will primarily be speaking about user psychology and usability, though, but a more holistic discussion is more than welcome in the Q&A part.

As of PM ecosystem, its evolution is quite a contradictory topic, which constantly raises a lot of hot discussions. My personal view is reflected at http://www.wrike.com/projectmanagement/11/04/2009/Why-Project-Management-2-0-Is-a-Different-Ball-Game

Thank you for your feedback! I'm looking forward to visiting your session about ROI.

Steven Kass - Jan 17, 2010

Hi Andrew,

Thanks for your efforts to improve the project management tools!

Voted up your session.

Integrating emails with the PM tool would be an improvement. Though I still think email is antiquated because you don't get a clear status summary with emails.

I just posted my PM tool wish here:
http://askaboutprojects.com/questions/839/what-is-your-most-wanted-feature-that-no-pm-tool-has-given-you-so-far

A tool that would integrate:

* communication within the project team
* and project / task / change request status

For example: you click on a project, see a list of tasks and their status, click on a specific task and see the latest status update and can edit it and use that to communicate with the team on this specific task (so you don't need to use emails, and you can quickly see the latest status right there).

Best regards,

Steven

Andrew Filev - Jan 19, 2010

Hi Steven,

Thank you for voting!

Regards,

Andrew

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As of your wish (putting my vendor hat on which I have to keep aside when it comes to speaking): we do something like that in Wrike, and work now on a new version that would fit your model even better.